You’re always doing something when running a business. Even when sleeping you’re trying to tick things off on your to-do list (or you’re just having stress dreams!). One thing that business owners try to ignore but are being told that they can’t is Instagram. It’s an incredibly popular platform in this modern world and you might talk to businesses who claim that it’s the best thing since sliced bread. Instagram confuses many, so we’re going to break down five simple tips to get started.
You can’t ignore the potential of Instagram to help grow your brand and reach new customers (sorry!). With a whopping 1 billion active monthly users, it’s the ultimate playground for businesses to flaunt their products or services. The opportunities are as endless as the Kardashian drama. You wouldn’t just ignore one billion people walking past your store, right?
Instagram: a platform of ever-evolving features and algorithms. It’s like trying to solve a Rubik’s Cube while riding a unicycle. But fear not, it’s time to embrace the challenge and level up your knowledge.
1. Create a Business Profile
Start with baby steps and get yourself a profile. Unlock a world of must-have features like insights and advertising tools to track your account and campaigns. Not only that, it’ll elevate your profile to pro status, impressing potential customers like a boss.
2. Define Your Brand Aesthetic
On Instagram, your brand aesthetic is like the secret ingredient to your visual recipe. Cook up a cohesive look and feel by adding a pinch of consistent colors, fonts, and styles to your posts. Let your business shine with a splash of creativity. Think about Coca-Cola or Starbucks – you wouldn’t find Coca-Cola using a yellow theme for its Instagram profile. We all know that Coca-Cola is red. Make it easier for people to recognize your brand and use the same branding everywhere.
3. Use Relevant Hashtags
Hashtags, smashtags – they feel like they should be confusing. Unleash the power of hashtags. Research and include ones that align with your biz or industry. Boost your post’s discoverability and reach beyond your current following. But beware. Don’t go hashtag crazy, or risk looking spammy or desperate. Keep it classy and captivating. Work with https://kingkong.co/facebook-advertising-agency/ to find the right balance.
4. Engage with Your Audience
Talk to people and build relationships with them – show the world that you’re a people business. Engage with comments, show some love on others’ posts, and spice things up with Instagram’s polls and questions. Be more than just a faceless business – let your brand be the life of the party.
5. Be Consistent
We know that motivation strikes and it’s easy to post for two weeks and then ignore Instagram for two months. Start small and you’re more likely to be consistent rather than locking yourself into daily posts. Building trust with your audience and keeping them engaged? That’s the way to go. And you know what? Consistency in the quality and style of your posts will not only maintain your brand aesthetic but also make it easier for people to recognize and remember you. Talk about killing two birds with one stone.
